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seo-plan

seo-plan delivers a systematic approach to SEO strategy development, combining competitive benchmarking with actionable implementation phases. The skill structures your planning process into repeatable steps, ensuring consistency whether you're managing a single domain or a portfolio of properties.

seo-plan guides you through building a phased SEO roadmap by breaking strategy into actionable implementation stages. The skill combines competitive benchmarking with systematic planning, helping you prioritize initiatives across technical foundations, content development, and visibility optimization. You'll structure your approach into repeatable steps that work whether managing a single domain or multiple properties.

AI-generated summary based on this skill's SKILL.md

641 111 MITupdated by indranilbanerjee

Decision gist · record as of 2026-07-28

seo-plan guides you through building a phased SEO roadmap by breaking strategy into actionable implementation stages. The skill combines competitive benchmarking with systematic planning, helping you prioritize initiatives across technical foundations, content development, and visibility optimization. You'll structure your approach into repeatable steps that work whether managing a single domain or multiple properties.

manual: git clone https://github.com/indranilbanerjee/digital-marketing-pro → cp -r digital-marketing-pro/skills/seo-plan ~/.claude/skills/seo-plan
skills/seo-plan/SKILL.md · version 2d5bf092

Use it when

  • seo-plan helps you design site architecture by planning content pillars and internal linking structures.
  • seo-plan performs competitive SEO analysis to surface gaps in your strategy relative to competitors.

Verify before relying

Read SKILL.md below before installing (1 file). Open directory: indexed for reading, not audited.

Same gist for agents: .md · .json

Install

indranilbanerjee/digital-marketing-pro/seo-plan · repository language: Python

Open directory. Skills are indexed for reading, not audited. Review a skill's body before installing it.

Frequently asked questions

AI-generated answers based on this skill's SKILL.md and metadata

How do I create an SEO roadmap with seo-plan?

seo-plan guides you through building a phased SEO roadmap by breaking strategy into actionable implementation stages. The skill combines competitive benchmarking with systematic planning, helping you prioritize initiatives across technical foundations, content development, and visibility optimization. You'll structure your approach into repeatable steps that work whether managing a single domain or multiple properties.

What does seo-plan include for site architecture planning?

seo-plan helps you design site architecture by planning content pillars and internal linking structures. The skill ensures your information hierarchy supports both user navigation and search engine crawlability, aligning your domain structure with topic clusters and pillar pages that establish topical authority.

How can seo-plan identify SEO gaps versus competitors?

seo-plan performs competitive SEO analysis to surface gaps in your strategy relative to competitors. The skill prioritizes content opportunities by comparing your keyword coverage, content depth, and topical authority against benchmarks, helping you allocate resources to high-impact areas where competitive advantage is achievable.

Does seo-plan address AI search readiness?

Yes. seo-plan includes optimization guidance for AI search visibility alongside traditional search readiness. The skill helps you prepare for modern search environments by structuring content, E-E-A-T signals, and technical foundations that perform across both conventional and AI-driven search channels.

Can seo-plan create industry-specific strategy templates?

seo-plan delivers industry-specific SEO templates tailored to different business models—SaaS, ecommerce, local services, and agencies. The skill also includes KPI dashboards and 12-month strategy frameworks, enabling you to adapt proven planning structures to your vertical's unique requirements.

What's the starting point for using seo-plan?

seo-plan begins with converting your SEO audit findings into strategic priorities. The skill helps you establish technical foundations, map content roadmaps through keyword clustering, and build competitive benchmarks. From there, you structure phased implementation that scales from foundation-building through visibility expansion.

SKILL.md

Rendered from the published skill. Quoted content, verbatim.

/digital-marketing-pro:seo-plan

Purpose

Generate a comprehensive SEO strategy with industry-specific templates, competitive analysis, content roadmap, and phased implementation plan. Covers both traditional SEO and AI search readiness.

Dispatcher mode (Confirm-Then-Dispatch)

When invoked on a brand that already has recent specialist outputs in ${CLAUDE_PLUGIN_DATA}/{brand}/seo/, this skill operates as an orchestrator — it reads those outputs as inputs, scores the brand across four pillars, and uses the weakest pillar to drive the lead theme of the plan.

Step D0 — detect fresh outputs (≤ 30 days)

Look under ${CLAUDE_PLUGIN_DATA}/{brand}/seo/ for the latest dated subfolder of each:

Specialist skill Output folder
/digital-marketing-pro:tech-seo-audit seo/tech-seo-audit/{YYYY-MM-DD}/PLAN.md
/digital-marketing-pro:content-decay-scan seo/content-decay-scan/{YYYY-MM-DD}/PLAN.md
/digital-marketing-pro:aeo-audit

(truncated - see the full file via the links below)

File tree — 1 file
skills/seo-plan/SKILL.md

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More skills local-seo (MIT) · page-seo-analysis (MIT) · tech-seo-audit (MIT) · seo-plan (MIT) · content-brief (MIT)

Tags
strategic-planningcompetitive-benchmarkingphased-implementationcontent-architectureai-search-optimizationauthority-buildingtechnical-foundationindustry-templateskpi-frameworktopical-authority