skillfed

content-brief

Build data-driven content briefs that align with your SEO strategy and audience intent. This skill combines keyword research, competitive positioning, and technical publishing requirements into a single structured brief, helping teams move from planning to execution faster.

content-brief helps you build data-driven briefs that combine keyword research, competitive positioning, and technical publishing requirements. The skill generates comprehensive briefs aligned with your SEO strategy and audience intent, structuring keyword strategy, on-page SEO specs, and brand voice guidelines into one actionable document for your writing team.

AI-generated summary based on this skill's SKILL.md

641 111 MIT updated by indranilbanerjee

Install

indranilbanerjee/digital-marketing-pro/content-brief · repository language: Python

CLI (skillfed)coming soon
git clone https://github.com/indranilbanerjee/digital-marketing-pro
cp -r digital-marketing-pro/skills/content-brief ~/.claude/skills/content-brief

Frequently asked questions

AI-generated answers based on this skill's SKILL.md and metadata

How do I create a content brief with SEO strategy?

content-brief helps you build data-driven briefs that combine keyword research, competitive positioning, and technical publishing requirements. The skill generates comprehensive briefs aligned with your SEO strategy and audience intent, structuring keyword strategy, on-page SEO specs, and brand voice guidelines into one actionable document for your writing team.

What does content-brief include in its output?

content-brief produces structured content outlines with keyword mapping, competitive content analysis, on-page SEO requirements, and success metrics. Each brief incorporates your brand voice guidelines and technical specs needed for execution, turning planning into a production-ready document that writers can follow from start to finish.

Can content-brief generate a content outline and keyword strategy?

Yes. content-brief generates structured content outlines paired with comprehensive keyword strategies. It builds keyword maps, analyzes competitor positioning for your topic, and aligns outline sections with target keywords and user intent, helping you move from research to execution faster with a complete strategic foundation.

What's included in a content-brief template?

content-brief templates include keyword strategy and SEO specs, structured content outlines with brand voice guidelines, keyword mapping and competitive analysis, on-page SEO requirements, and success metrics. The template is designed as a production-ready brief that content writers can execute immediately without additional planning.

How does content-brief help with landing page briefs?

content-brief creates landing page briefs by combining keyword research with conversion-focused structure. It maps high-intent keywords to page sections, defines on-page SEO requirements, establishes brand voice consistency, and sets measurable success metrics—giving your team a complete brief to build pages that rank and convert.

Can I use content-brief for different content types?

content-brief adapts to multiple formats including blog posts, landing pages, pillar pages, and whitepapers. Each brief type receives customized keyword strategy, competitive positioning, structural guidelines, and technical SEO specs matched to that content format's performance requirements and audience expectations.

SKILL.md

rendered from the published skill — quoted content, verbatim

/digital-marketing-pro:content-brief

Purpose

Create a production-ready content brief that a writer can execute without additional context. Includes keyword strategy, content outline, structural requirements, brand voice guidelines, and on-page SEO specifications.

Input Required

The user must provide (or will be prompted for):

  • Topic or working title: What the content is about
  • Content type: Blog post, landing page, pillar page, guide, whitepaper, etc.
  • Target keyword(s): Primary keyword or topic cluster (or ask for research)
  • Target audience: Who this content is for
  • Funnel stage: Awareness, consideration, or decision
  • Competitive URLs: Optional — existing content to outperform

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and

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skills/content-brief/SKILL.md

Related skills

Tags

seo-strategy content-planning keyword-mapping brand-voice-guide outline-generation competitive-analysis on-page-optimization funnel-stage-targeting editorial-workflow