local-seo
Strengthen your local search visibility by fine-tuning your Google Business Profile across key ranking factors. This skill walks you through profile optimization, review management, and local citation consistency to help your business appear prominently in local pack results and map searches.
local-seo helps you strengthen your Google Business Profile by guiding you through key optimization steps that directly influence local pack visibility. Focus on completing all profile sections, using accurate business categories, adding high-quality photos, and maintaining consistent NAP (name, address, phone) data. Regular updates and prompt responses to customer questions also signal freshness to Google's ranking algorithm.
AI-generated summary based on this skill's SKILL.md
Install
indranilbanerjee/digital-marketing-pro/local-seo · repository language: Python
git clone https://github.com/indranilbanerjee/digital-marketing-pro
cp -r digital-marketing-pro/skills/local-seo ~/.claude/skills/local-seoFrequently asked questions
AI-generated answers based on this skill's SKILL.md and metadata
How do I optimize my Google Business Profile for local pack rankings?
local-seo helps you strengthen your Google Business Profile by guiding you through key optimization steps that directly influence local pack visibility. Focus on completing all profile sections, using accurate business categories, adding high-quality photos, and maintaining consistent NAP (name, address, phone) data. Regular updates and prompt responses to customer questions also signal freshness to Google's ranking algorithm.
What's the best approach to fix NAP consistency issues across citations?
local-seo emphasizes that NAP consistency is critical for local search authority. Audit all your business listings across major directories, Google Maps, and industry-specific platforms to identify mismatches in name formatting, address details, or phone numbers. Correct discrepancies systematically, starting with high-authority citations, then work through secondary directories to ensure uniform data that strengthens your local SEO foundation.
How can local-seo help me build a strategy for multi-location businesses?
local-seo provides frameworks for managing multiple locations by establishing separate, optimized Google Business Profiles for each branch, creating location-specific landing pages, and building localized content that addresses neighborhood-level search intent. Coordinate citation building, review management, and link strategies across locations while maintaining brand consistency to maximize visibility in each market.
How do I get more Google reviews to boost local search visibility?
local-seo guides you through review generation and management strategies that encourage customers to leave feedback on your Google Business Profile. Implement post-purchase email campaigns, in-store signage, and QR codes linking directly to your review request. Respond professionally to all reviews—positive and negative—to build trust and signal active engagement to both customers and search algorithms.
What role do location pages and local content play in my SEO strategy?
local-seo shows how location pages and neighborhood-focused content capture high-intent local search traffic. Create dedicated pages for each service area or neighborhood with localized keywords, unique value propositions, and schema markup. Combine these with blog content addressing local topics and questions to establish topical authority and improve rankings for 'near me' and location-specific searches.
How should I approach local schema markup implementation for better visibility?
local-seo recommends implementing structured data—particularly LocalBusiness, Organization, and Service Area schema—to help search engines understand your business type, locations, and service coverage. Proper schema markup enhances rich snippets in search results, improves knowledge panel accuracy, and strengthens your relevance signals for local queries, especially for service-area businesses.
SKILL.md
rendered from the published skill — quoted content, verbatim
Local SEO
When to Use This Skill
Context efficiency
Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List ${CLAUDE_PLUGIN_DATA}/<brand>/ before opening files. On re-invocation mid-session, skip files already in context.
2026 priority — Google Agentic Booking expansion
At I/O 2026 Google expanded its agentic booking flow beyond restaurants to:
- Local services (cleaners, electricians, plumbers, handymen)
- Home repair (general contractors, HVAC, appliance repair)
- Beauty (hair salons, spas, nail studios)
- Pet care (groomers, walkers, vets)
If your brand is in any of these 4 verticals, agentic booking is now a high-leverage local-SEO investment. Three things matter for opt-in:
- Google Business Profile must accept bookings. Either via Google's direct integration with supported scheduling vendors (Booksy, Vagaro, Square Appointments, Resy, Tock, etc.) or via Reserve with Google.
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AvailabilityFeed
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Read as markdown · JSON record · Browse the source repository
File tree — 5 files
skills/local-seo/SKILL.md
skills/local-seo/citation-management.md
skills/local-seo/gbp-optimization.md
skills/local-seo/local-content.md
skills/local-seo/multi-location.md