seo-drift
seo-drift analyzes two SEO datasets side-by-side to surface meaningful changes in keyword rankings, traffic patterns, and competitive positioning. Quickly identify which pages gained traction, which lost ground, and where ranking instability signals opportunity or risk. Built for marketers who need fast, actionable insights from noisy performance data.
seo-drift analyzes two SEO datasets side-by-side to surface meaningful changes in keyword rankings, traffic patterns, and competitive positioning. Load your earlier snapshot and current data, and the tool identifies which pages gained traction, which lost ground, and where ranking instability signals opportunity or risk. You get fast, actionable insights from noisy performance data without manual spreadsheet work.
AI-generated summary based on this skill's SKILL.md
Install
indranilbanerjee/digital-marketing-pro/seo-drift · repository language: Python
git clone https://github.com/indranilbanerjee/digital-marketing-pro
cp -r digital-marketing-pro/skills/seo-drift ~/.claude/skills/seo-driftFrequently asked questions
AI-generated answers based on this skill's SKILL.md and metadata
How does seo-drift compare SEO performance two months apart?
seo-drift analyzes two SEO datasets side-by-side to surface meaningful changes in keyword rankings, traffic patterns, and competitive positioning. Load your earlier snapshot and current data, and the tool identifies which pages gained traction, which lost ground, and where ranking instability signals opportunity or risk. You get fast, actionable insights from noisy performance data without manual spreadsheet work.
Can seo-drift help diagnose SEO changes after a Core Update?
Yes. seo-drift is built to diagnose SEO performance changes post-Core-Update or content refresh by comparing snapshots before and after the event. It classifies queries by drift type—growth, decline, reshuffle, or stable—so you can quickly spot which content was affected and prioritize recovery or optimization efforts.
Does seo-drift track AI Mode citation shifts and Google AI Overviews?
seo-drift tracks AI Mode citation shifts and Google AI Overviews impact on your rankings. Monitor how your visibility changes as AI Overviews evolve, and understand whether your content is gaining or losing citation presence in AI-generated summaries alongside traditional ranking movements.
What drift types does seo-drift classify queries into?
seo-drift classifies queries by drift type: growth (rankings improved), decline (rankings fell), reshuffle (position volatility without clear direction), and stable (minimal change). This taxonomy helps you triage performance shifts and spot both quick wins and emerging problems in your SEO landscape.
How can seo-drift help with monthly SEO performance reviews?
seo-drift generates monthly SEO performance reviews with actionable insights by comparing your current metrics against prior periods. Identify biggest SEO winners and losers, spot impressions, clicks, and position changes, and get a structured triage report to guide your next optimization cycle.
Is seo-drift useful for site migration or content refresh audits?
Yes. seo-drift works for site migration SEO audits and content refresh attribution by letting you compare pre- and post-change snapshots. Track ranking changes over time, detect SEO movers and shakers, and measure the real impact of your structural or content changes on query performance and visibility.
SKILL.md
rendered from the published skill — quoted content, verbatim
/digital-marketing-pro:seo-drift
Purpose
Take two snapshots of SEO performance data — separated by weeks, a Core Update, a content refresh, or an algorithm change — and produce a structured drift report: top gainers, top losers, classifications (growth / decline / reshuffle / stable / new / lost), and diagnostic patterns. Works with classic GSC, the new GSC AI Performance Report, rank-tracker exports, and aeo-audit probe results.
Context efficiency
Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List ${CLAUDE_PLUGIN_DATA}/<brand>/ before opening files. On re-invocation mid-session, skip files already in context.
When to Use
- Monthly performance review — last month vs the month before
- Core Update triage —
(truncated - see the full file via the links below)
Read as markdown · JSON record · Browse the source repository
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skills/seo-drift/SKILL.md