googleads
Google Ads Python Client Library
Decision gist · record as of 2026-08-14
Yes, if you need to programmatically manage Google Ad Manager. The library is actively maintained, carries no known vulnerabilities, and the Apache 2.0 license is permissive. High install friction (7 dependencies) is justified by the complexity of OAuth2 and SOAP protocol handling. Suitable for production use in ad operations, reporting, and trafficking automation.AI-flagged interpretation of the facts on this page — verify before relying
Before you install
- Requires valid Google Ads credentials file and OAuth2 setup; zeep depends on libxml2 system library on some platforms.
- High install friction due to 7 runtime dependencies including authentication libraries (google-auth, google-auth-oauthlib), XML/SOAP handling (zeep, xmltodict), and configuration management (PyYAML).
- Active maintenance with recent release (92 days old) and steady repository activity.
License · maintenance · safety
Apache License 2.0 (permissive) — Apache License 2.0 is permissive, allowing commercial use, modification, and distribution with minimal restrictions—suitable for most production and proprietary projects.
last release 2026-05-14 (92 days) · last repo commit 2026-05-14 · 746 stars
0 known vulnerabilities (OSV.dev, 2026-08-14) · 933,077 downloads/mo, #4,698 on PyPI
Alternatives
Verify before relying
pip install googleads
from googleads import ad_manager
client = ad_manager.AdManagerClient.LoadFromStorage()- Whether the library supports Google Ads API in addition to Ad Manager API, or only Ad Manager
- Current Python 3.7 classifier may not reflect actual minimum version support in version 50.0.0
- Whether zeep's SOAP implementation introduces latency or compatibility constraints for high-volume workflows
What it is and what it does
googleads is the official Python client library for Google Ad Manager API, providing a wrapper around SOAP/XML-based ad management operations. It handles OAuth2 authentication via google-auth and google-auth-oauthlib, serializes requests and responses using zeep and xmltodict, and manages configuration through PyYAML. The library abstracts away low-level protocol details so developers can focus on ad operations like creating line items, managing inventory, and retrieving reports.
The package carries high install friction because it bundles seven runtime dependencies for authentication, XML processing, and HTTP communication. It is actively maintained with recent releases and a stable repository, making it reliable for production use. The permissive Apache 2.0 license poses no restrictions for commercial deployment.
Use it for
- Automate line item creation and management in Google Ad Manager without manual UI interaction.
- Build reporting pipelines that fetch ad performance metrics and inventory data programmatically.
- Integrate ad operations into larger media buying or publisher workflows that require API-driven control.
- Manage audience targeting, creative assignments, and trafficking at scale across multiple ad networks.
- Sync ad manager data with internal business intelligence or data warehouse systems.
Worth the install?
AI-flagged interpretation of the facts on this page. Verify before relying on it.
Yes, if you need to programmatically manage Google Ad Manager.
The library is actively maintained, carries no known vulnerabilities, and the Apache 2.0 license is permissive. High install friction (7 dependencies) is justified by the complexity of OAuth2 and SOAP protocol handling. Suitable for production use in ad operations, reporting, and trafficking automation.
Install
googleads on PyPI
Before you install
High install friction due to 7 runtime dependencies including authentication libraries (google-auth, google-auth-oauthlib), XML/SOAP handling (zeep, xmltodict), and configuration management (PyYAML). Active maintenance with recent release (92 days old) and steady repository activity.
Requires valid Google Ads credentials file and OAuth2 setup; zeep depends on libxml2 system library on some platforms.
License in practice
Apache License 2.0 is permissive, allowing commercial use, modification, and distribution with minimal restrictions—suitable for most production and proprietary projects.
Quickstart
pip install googleads
from googleads import ad_manager
client = ad_manager.AdManagerClient.LoadFromStorage()Verify before relying
- Whether the library supports Google Ads API in addition to Ad Manager API, or only Ad Manager
- Current Python 3.7 classifier may not reflect actual minimum version support in version 50.0.0
- Whether zeep's SOAP implementation introduces latency or compatibility constraints for high-volume workflows
Package facts
| License | Apache License 2.0 permissive |
| Python support | Not specified |
| Install friction | High. Source build required |
| Runtime dependencies | 7 packagesgoogle-authgoogle-auth-oauthlibpytzPyYAMLrequestsxmltodictzeep |
| Maintenance | Actively maintained 92 days since the last release |
| Last repo commit | |
| First released | |
| Downloads | 933,077 / month, #4,698 on PyPI 30-day window, as of 2026-08-14 |
| Known vulnerabilities | None known OSV.dev, checked 2026-08-14 |
| Classifiers | Intended Audience :: DevelopersLicense :: OSI Approved :: Apache Software LicenseProgramming Language :: Python :: 3.7 |
Evidence: googleads-50.0.0.tar.gz
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See also google-ads · google-ads-admanager · pinterest-api-sdk · pyads · Pinterest-Generated-Client · bingads · advertools · facebook-business · dsinternals · openfoodfacts