bingads

What it is and what it does

The Bing Ads Python SDK (Version 13.0) is a client library for building applications that interact with Microsoft's Bing Ads platform. It wraps the Bing Ads API web services with proxy classes and handles OAuth authentication transparently, eliminating the need to manage low-level protocol details. The SDK also provides BulkFileReader and BulkFileWriter utilities for reading and writing bulk operation files, and exposes a high-level BulkServiceManager interface that simplifies interaction with the underlying Bulk API.

The package is maintained actively and carries no known security vulnerabilities. It is distributed as a tarball and depends on suds-community for SOAP communication, requests for HTTP operations, and enum34 for enumeration support. The project has been in development since 2015 and is classified as Production/Stable, making it suitable for production Bing Ads integrations.

Use it for:

• Build campaign management applications that create, update, or pause Bing Ads campaigns programmatically.
• Automate bulk operations like uploading keyword lists or ad copy changes via the BulkServiceManager.
• Read and parse bulk operation result files to monitor campaign performance or audit changes.
• Integrate Bing Ads account management into larger marketing automation workflows.
• Develop reporting tools that pull campaign metrics and account data via the Bing Ads API.

Worth the install?

AI-flagged interpretation of the facts on this page — verify before relying

Bing Ads Python SDK provides proxy classes and authentication abstractions for the Bing Ads API, plus bulk file operations and a high-level manager interface for campaign management tasks.

Yes, if you are building a Bing Ads integration in Python. The SDK is actively maintained, carries no known vulnerabilities, and is production-stable. However, be aware of high install friction from tarball-only distribution and verify that the package's Python version support (up to 3.9 in classifiers) meets your environment requirements.

Install

bingads on PyPI

pip install bingads

uv add bingads

poetry add bingads

Installing bingads

Before you install

High install friction due to the tarball-only distribution (bingads-13.0.29.tar.gz). Maintenance is active with a recent release 11 days old and last commit on 2026-08-01, suggesting the project is under active development.

License in practice

MIT license is permissive, allowing commercial and private use with minimal restrictions—suitable for most integration scenarios.

Quickstart

pip install bingads==13.0.29

import bingads
from bingads.service_client import ServiceClient

# Initialize client with OAuth credentials
client = ServiceClient(account_id=YOUR_ACCOUNT_ID, customer_id=YOUR_CUSTOMER_ID)

Requires OAuth credentials (account ID and customer ID) from a Bing Ads account; suds-community, requests, and enum34 must be installed as dependencies.

Verify before relying

• Whether tarball-only distribution is intentional or reflects packaging gaps that could affect long-term maintainability.
• Current compatibility with Python versions beyond 3.9, given classifiers list only through 3.9.
• Actual runtime dependency resolution for suds-community, requests, and enum34 versions.

Package facts

Evidence: bingads-13.0.29.tar.gz

Keywords: bingads

Tags

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