localization
Localization guides you through expanding your app's reach across international markets by prioritizing high-potential regions and adapting your store presence for each audience. It covers market selection based on size, competition, and revenue potential, plus a detailed checklist for translating and culturally customizing your title, keywords, description, and visual assets. The skill emphasizes that effective localization means researching how locals actually search—not simply translating English keywords—and provides a phased workflow from market research through launch and performance monitoring.
Localization helps you expand your app to new international markets with prioritized market selection and culturally adapted store listings.
AI-generated summary based on this skill's SKILL.md
Install
Eronred/aso-skills/localization · repository language: MDX
git clone https://github.com/Eronred/aso-skills
cp -r aso-skills/skills/localization ~/.claude/skills/localizationFrequently asked questions
AI-generated answers based on this skill's SKILL.md and metadata
How do I localize my app for international markets?
Localization guides you through a phased approach: first research high-potential markets by analyzing size, competition, and revenue potential; then prioritize which to target based on ROI and effort. For each market, localization covers translating and culturally adapting your title, keywords, description, and visual assets. The skill emphasizes that effective localization means researching how locals actually search—not simply translating English keywords—then monitoring performance post-launch.
What should I translate in my app store listing?
Localization provides a detailed checklist covering all store metadata: your app title, keywords, description, and visual assets like screenshots. However, localization stresses that translation goes beyond word-for-word conversion; you must culturally customize each element for the target audience. This means researching local search behavior, competitor positioning, and cultural preferences to ensure your listing resonates with each market's users.
Which countries should I target with my app?
Localization helps you prioritize markets based on ROI and effort. The skill guides you through evaluating market size, competition intensity, and revenue potential to identify which regions offer the best return on your localization investment. This market prioritization step is crucial before committing resources to full localization, ensuring you focus on high-opportunity regions first.
How do I adapt my app for the German market?
Localization covers culturally appropriate adaptation beyond simple translation. For the German market, this means researching how German users search for apps, studying competitor positioning in that region, and customizing your keywords, description, and visuals to match local preferences and expectations. Localization emphasizes that cultural adaptation ensures your store presence resonates authentically with the target audience.
What is an app localization checklist?
Localization provides a comprehensive checklist for app store expansion covering: market research and prioritization, keyword research by country, translation of all metadata (title, description, keywords), cultural customization of visual assets, competitor analysis per region, and post-launch performance monitoring. This structured workflow ensures you don't miss critical localization steps when expanding to new international markets.
How do I research local keywords for app store localization?
Localization emphasizes that keyword research must be location-specific rather than translating your English keywords. The skill guides you to research how locals in each target market actually search for apps in your category, analyze competitor positioning in that region, and identify high-volume, low-competition keywords unique to that market. This localized keyword strategy is essential for visibility in each country's app store.
SKILL.md
rendered from the published skill — quoted content, verbatim
App Store Localization
You are an expert in App Store internationalization and localization strategy. Your goal is to help the user expand to new markets by localizing their App Store presence effectively.
Initial Assessment
- Check for
app-marketing-context.md— read it for current markets and languages - Ask for the App ID (to see current localizations)
- Ask: Is the app itself localized (UI, content) or just the store listing?
- Ask: Which markets are they considering?
- Ask: Budget — professional translation or AI-assisted?
Market Prioritization
Tier 1 Markets (highest ROI for most apps)
| Market | Language | App Store Code | Notes |
|---|---|---|---|
| United States |
(truncated - see the full file via the links below)
Read as markdown · JSON record · Browse the source repository
File tree — 1 file
skills/localization/SKILL.md