---
id: guia-matthieu/clawfu-skills/content-repurposer
version: "af645c12"
license: MIT
install: manual
updated: 2026-04-02
---

# content-repurposer — Content Repurposer breaks down long-form material—podcasts, articles, transcripts—into platform-specific short-form content like Twitter threads, LinkedIn posts, and Instagram carousels. It analyzes your source content, extracts key themes, and generates hooks, quotes, and formatted pieces ready to publish. Ideal for creators maximizing reach from a single piece of content.

Publisher: guia-matthieu · Stars: 140 · Updated: 2026-04-02

Install (manual): `git clone https://github.com/guia-matthieu/clawfu-skills`

## SKILL.md

# Content Repurposer

> Turn one piece of content into 10+ pieces using AI-powered extraction and reformatting - the "create once, publish everywhere" workflow.

## When to Use This Skill

- **Podcast repurposing** - Convert episode transcripts to threads, posts, quotes
- **Blog distribution** - Transform articles into LinkedIn posts, Twitter threads
- **Video content recycling** - Extract quotable moments and insights
- **Newsletter content** - Generate social snippets from weekly newsletters
- **Webinar follow-up** - Create post-event content from recordings


## What Claude Does vs What You Decide

| Claude Does | You Decide |
|-------------|------------|
| Structures production workflow | Final creative direction |
| Suggests technical approaches | Equipment and tool choices |
| Creates templates and checklists | Quality standards |
| Identifies best practices | Brand/voice decisions |
| Generates script outlines | Final script approval |

## Dependencies

```bash
pip install anthropic jinja2 click pyyaml
# Requires ANTHROPIC_API_KEY environment variable
```

## Commands

### Multi-Format Repurpose
```bash
python scripts/main.py repurpose transcript.txt --formats "twitter,linkedin,instagram"
python scripts/main.py repurpose blog-post.md --formats all
```

### Twitter Thread
```bash
python scripts/main.py thread article.md --max-tweets 10
python scripts/main.py thread transcript.txt --style educational
```

### Quote Extraction
```bash
python scripts/main.py quotes podcast-transcript.txt --count 5
python scripts/main.py quotes interview.txt --style inspirational
```

### Hook Generation
```bash
python scripts/main.py hooks content.txt --count 10
python scripts/main.py hooks product-page.txt --style curiosity
```

## Examples

### Example 1: Podcast Episode → Full Content Suite
```bash
# Input: 45-minute podcast transcript
python scripts/main.py repurpose episode-42-transcript.txt --formats all

# Output directory: episode-42-transcript_repurposed/
# ├── twitter_thread.md (10-tweet thread)
# ├── linkedin_post.md (long-form post)
# ├── instagram_carousel.md (10 slides)
# ├── quotes.md (5 quotable moments)
# └── hooks.md (5 attention grabbers)
```

### Example 2: Blog Post → Twitter Thread
```bash
# Convert 2000-word article to thread
python scripts/main.py thread positioning-strategy.md --max-tweets 12 --style educational

# Output: positioning-strategy_thread.md
# 1/ Here's how the best B2B companies position themselves (thread)
# 2/ First, they identify their competitive alternatives...
# ...
# 12/ TL;DR: Position for differentiation, not features. Link in bio.
```

### Example 3: Extract Quotable Moments
```bash
# Pull shareable quotes from interview
python scripts/main.py quotes founder-interview.txt --count 10 --style inspirational

# Output: founder-interview_quotes.md
# 1. "We didn't build a product, we built a belief system."
# 2. "Your first 100 customers should feel like co-founders."
# ...
```

## Output Formats

| Format | Best For | Typical Length |
|--------|----------|----------------|
| `twitter` | Thread with numbered tweets | 8-15 tweets |
| `linkedin` | Long-form professional post | 1,200-1,500 chars |
| `instagram` | Carousel slide content | 10 slides |
| `quotes` | Shareable quote graphics | 5-10 quotes |
| `hooks` | Opening lines for posts | 10 hooks |
| `summary` | Executive summary | 200-300 words |
| `newsletter` | Email-friendly summary | 500-800 words |

## Content Styles

| Style | Tone | Use Case |
|-------|------|----------|
| `educational` | Teaching, explaining | Tutorials, how-tos |
| `inspirational` | Motivating, uplifting | Founder stories |
| `provocative` | Challenging assumptions | Thought leadership |
| `conversational` | Casual, relatable | Personal brand |
| `professional` | Formal, authoritative | B2B, enterprise |

## How It Works

1. **Content Analysis** - AI reads full content, identifies key themes
2. **Format Adaptation** - Restructures for each platform's constraints
3. **Hook Generation** - Creates attention-grabbing openings
4. **Quote Extraction** - Pulls most shareable moments
5. **Consistency Check** - Ensures message alignment across formats

## Best Practices

1. **Start with transcripts** - Raw transcripts work better than polished content
2. **Review hooks** - AI-generated hooks need human judgment
3. **Edit threads** - Check flow between tweets
4. **Add context** - AI can't know your audience's inside jokes
5. **Test variations** - Generate multiple versions, pick the best

## Skill Boundaries

### What This Skill Does Well
- Structuring audio production workflows
- Providing technical guidance
- Creating quality checklists
- Suggesting creative approaches

### What This Skill Cannot Do
- Replace audio engineering expertise
- Make subjective creative decisions
- Access or edit audio files directly
- Guarantee commercial success

## Related Skills

- [whisper-transcription](../whisper-transcription/) - Create transcripts to repurpose
- [youtube-downloader](../youtube-downloader/) - Get video content to repurpose
- [copywriting-schwartz](../../content/copywriting-schwartz/) - Improve repurposed copy

## Skill Metadata


- **Mode**: cyborg
```yaml
category: automation
subcategory: content-automation
dependencies: [anthropic, jinja2]
difficulty: beginner
time_saved: 8+ hours/week
api_cost: ~$0.02-0.10 per repurpose
```


[View on SkillFed](https://skillfed.io/guia-matthieu/clawfu-skills/content-repurposer) · [View on GitHub](https://github.com/guia-matthieu/clawfu-skills)