xhs-content-plan
This skill helps you research and plan Xiaohongshu content by searching for trending posts, analyzing high-performing competitors, and identifying popular topics in your niche. It pulls detailed insights from viral posts—including title techniques, content structure, hashtag strategies, and audience engagement patterns—then synthesizes those findings into actionable recommendations for your own content direction.
xhs-content-plan helps you discover trending Xiaohongshu topics and viral content patterns to inform your posting strategy.
AI-generated summary based on this skill's SKILL.md
Install
autoclaw-cc/xiaohongshu-mcp-skills/xhs-content-plan
git clone https://github.com/autoclaw-cc/xiaohongshu-mcp-skills
cp -r xiaohongshu-mcp-skills/skills/xhs-content-plan ~/.claude/skills/xhs-content-plannpx skillfed install autoclaw-cc/xiaohongshu-mcp-skills/xhs-content-planFrequently asked questions
AI-generated answers based on this skill's SKILL.md and metadata
How does xhs-content-plan help find trending topics and viral content ideas?
xhs-content-plan searches Xiaohongshu for trending posts and viral content, extracting insights from high-performing notes to identify what resonates with audiences. It analyzes title techniques, content structure, and engagement patterns so you can discover proven topic angles and content formats that drive visibility in your niche.
Can xhs-content-plan analyze competitor content and high-engagement posts?
Yes. xhs-content-plan pulls detailed data from competitors' high-engagement posts on Xiaohongshu, revealing what makes their content perform. You get insights into their title strategies, hashtag choices, content structure, and audience interaction patterns—helping you understand what works and adapt those lessons to your own strategy.
小红书选题灵感怎么找 with xhs-content-plan?
xhs-content-plan identifies topic inspiration by researching popular hashtags, trending discussions, and viral posts in your category. It synthesizes findings from high-performing content to surface fresh angles and niche opportunities, then recommends specific topics and content directions tailored to your growth goals.
What hashtag and content structure guidance does xhs-content-plan provide?
xhs-content-plan researches popular hashtags and analyzes the content structure of top-performing Xiaohongshu posts. It recommends which tags to use, how to organize your note for maximum engagement, and how to format titles and descriptions based on what drives audience interaction in your niche.
How can xhs-content-plan support my Xiaohongshu growth strategy?
xhs-content-plan synthesizes trending topics, competitor insights, hashtag data, and engagement patterns into a cohesive content plan. It helps you select high-potential topics, structure posts for visibility, choose effective hashtags, and understand creator performance metrics—giving you a roadmap to grow your Xiaohongshu presence strategically.
SKILL.md
rendered from the published skill — quoted content, verbatim
执行流程
1. 明确策划需求
向用户了解： - 目标领域/赛道（如：美妆、旅行、美食） - 策划目的：选题灵感 / 竞品分析 / 热门趋势
2. 搜索分析
根据需求调用 search_feeds 搜索相关内容：
- 使用不同关键词多次搜索覆盖领域
- 利用 sort_by 筛选：最多点赞（爆款）、最新（趋势）
对高互动笔记，调用 get_feed_detail 获取详情，分析：
- 标题写法和关键词
- 内容结构和篇幅
- 话题标签使用
- 评论区用户关注点
如需分析特定博主，调用 user_profile 查看其内容风格和数据表现。
3. 输出策划建议
整理分析结果，为用户提供： - 热门选题方向 - 标题参考模板 - 推荐话题标签 - 内容结构建议
约束
- 这是只读分析 skill，不执行任何发布或互动操作
- 搜索操作需要已登录状态
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skills/xhs-content-plan/SKILL.md